How was the The Earth Guards Foundation at its pavilion at the Cairo International Book Fair?

How was the The Earth Guards Foundation at its pavilion at the Cairo International Book Fair?

The Earth Guards Foundationis always working to achieve the goals ofsustainable developmentand spreading awareness of its issues, and based on this, it sought to open more horizons of interaction and stimulation between the various segments of Egyptian and Arab society. In this path, the latest efforts ofEarth Guards were full of sustainability through its participation in the 56th session of the Cairo International Book Fair.

Knowledge is the basis of development

In the last days of last January, the activities of the Cairo International Book Fair were launched under the generous patronage of His Excellency President Abdel Fattah El-Sisi, under the slogan: “Read… In the beginning was the word,” until the fifth of this February. In this session, which bore the name of the Egyptian scholar and writer, Dr. Ahmed Mostajir, theHumat Al-Earth Foundation participated with its pavilion, which witnessed an unparalleled public turnout.

This public turnout was due to the many events and various activities presented by Earth Guards, including awareness initiatives specialized in sustainable development. The most prominent activity was theEarth Guards competition, in which various age groups participated. This is through the most famous series of Earth Guards, the “What Does It Mean?” series, which is a visual series, each episode lasting 30 seconds, and working to increase awareness of development terminology. sustainable development through a simple explanation that suits all segments of society, and the prizes received by the participants at the Foundation’s pavilion were valuable.

With this competition, which develops the awareness of youth, children and adults about the concept of sustainable development,The Earth Guards Foundation emphasized how the path to development begins with knowledge; It is the foundation upon which all urbanization and advancement efforts are based, especially efforts to educate young people and new generations on whose shoulders the future is built.

The series “What does it mean?” It was the focus of attention of all categories of Cairo International Book Fair pioneers, and it was also the focus of attention of intellectuals, religious men, and officials in various sectors. Thus, theEarth Guards awareness competition became the talk of book fair visitors at all levels.

Contributions of Earth Guards

On the other hand, the The Earth Guards Foundation’s shields – in addition to the above – received great attention from visitors to the Foundation’s pavilion, and they are sustainable shields that reveal the most important things that Earth Guards offers in the field of strengthening the various sectors of society at the level of sustainable development in accordance with “Egypt Vision 2030”.

These shields are: “The Earth Guards Shield”, which honors private sector companies that achieve Sustainable Development Goals (SDGs) in all their projects, and the “Merit Shield”, which is presented to public sector leaders and officials who have made outstanding sustainable contributions, then the “Earth Guards Award for Scientific Research”, with which the Foundation aims to value research and studies that work to provide innovative mechanisms to achieve Sustainable Development Goals (SDGs), provided that these studies and research are applicable. In reality.

TheThe Earth Guards Foundation pavilionat the Cairo International Book Fair also witnessed the interaction of attendees with the Earth Guards cartoon character; The “Noah” character, which is the character with which the Foundation targets children to increase their awareness of sustainable development in an indirect manner, as “Noah” provides implicit messages about the goals of sustainable development. Children and youth were keen to take souvenir photos with him, expressing their interest in greening the environment.

It is worth noting that the series “What does it mean?” Awareness, the “Noah” cartoon character, and sustainable shields are among many contributionsto the The Earth Guards Foundation; In addition, there is the magazineDefenders of the Earth, which is the first scientific news magazine that protects sustainability in the Middle East, aiming to publish the latest sustainability news and highlight the best findings of studies, reports and research in the field of sustainable development.

Development Partners

As for partnerships, the steps of the The Earth Guards Foundationwere fruitful as part of its participation in the book fair, where it was agreed to sign 6 cooperation protocols with various international institutions, and this is within the framework of the foundation’s vision based on three pillars: These are: targeting segments of society in a way that suits each of them, continuing to achieve Sustainable Development Goals (SDGs), and finally, partnerships with various institutions and entities, which spare no effort in achieving all development goals.

In this context,For the Earth Guards held various meetings at the Arab level, as it received delegations participating in the book fair from the Sultanate of Oman – the guest of honor of the 56th session – and Saudi Arabia, the Emirates, and other Arab countries, and this reflects the most important activities of theFoundation and its most prominent goals; That is, deepening ties between peoples, especially in our Arab region. In order to achieve sustainable partnerships at all levels.

In conclusion, we affirm that these activities and the efforts that preceded them were only part of the goals of the The Earth Guards Foundation, and its effects and efforts will not stop there; Because it aspires to spread more awareness of sustainable development issues and achieve its goals among different segments of society.