How May Yassin leads Vodafone Egypt's sustainability efforts

How May Yassin leads Vodafone Egypt’s sustainability efforts

In a few days, “International Women’s Day will come upon us. This occasion, which falls on the eighth of March every year, is celebrated by the United Nations and UNICEF, in addition to a large number of institutions and countries around the world, in order to highlight the effective role of women in sustainable development, support the empowerment of women, enhance their rights and protect them in a way that ensures the fulfillment of the aspirations and hopes of both parts of the world. Society.

In this year’s celebration,Earth Guards participates by highlighting a group of the most prominent Egyptian female role models, who were able to go beyond the limits of societal expectations, to achieve many achievements on the scientific and practical levels. Therefore, we will take you on a short trip over the coming days to get to know these honorable models, in an effort by the magazine to inspire all women and support Empowering them and highlighting their role in achieving sustainable development, and the heroine of this article is “May Yassin”.

May Yassin, Head of Sustainable Business atVodafone Egypt, and Secretary General of Vodafone Egypt Foundation, leads with great dedicationsustainabilitystrategies and inclusion on both fronts. In her current role, she works to ensure the delivery of impactful projects that give back to society, through pioneering programs that enable citizens to access digital content with a focus on the most needy segments of society by providing technology in the areas of education and youth and women empowerment.

In addition, Mai leads strategic partnerships with the government, educational institutions and NGOs to expand the impact of various initiatives to reach the largest possible number of beneficiaries. Mai is able to manage this thanks to her 15 years of experience in the fields of marketing and corporate communications across various industries.

Among the highlights of her journey is her receiving many awards, including:

• Tanmia Award from the Ministry of Communications and Information Technology, the Ministry of Planning and Economic Development, the Ministry of Environment and the Ministry of Youth, for Vodafone Egypt’s efforts in advancing the Sustainable Development Goals (SDGs).
• The “Women in Corporate Social Responsibility” Award by the League of Arab States and the Arab Council for Social Responsibility and under the auspices of the United Nations Volunteers and the International Organization for Migration.
• CSR Impact Creators Award from Galala University in Egypt (led by the Egyptian government) to support various initiatives in corporate social responsibility.