Rasha Ali: The Innovator Shaping Petroleum Sector Strategies
Rasha Ali..Innovative strategies in the petroleum sector
In the next few days, the world will celebrate “International Women’s Day,” which falls on March 8th every year, during which the United Nations, UNICEF, and the entire world seek to highlight the role of women in achieving Sustainable Development Goals (SDGs). It is an international day that the peoples of the world use to support strategies for empowering women everywhere, which makes it one of the steps to strengthen their rights – socially, economically and culturally – to ensure the implementation of the aspirations and hopes of all parts of society.
This year – 2024 – is the second year in a row, in which the Earth Guards participate in celebrating International Women’s Day, by highlighting the achievements of prominent Egyptian and Arab women and scientific pioneers.And practically – in their fields; Therefore, in the coming days, the magazine will accompany you through a journey – a series of articles on International Women’s Day – expressing honorable feminist models whose professional career has shone in the skies of Egypt and the Arab world, and this is through achievements that have inspired women of the whole world. So that empowering them will be a just way of life and a form of achieving the goals ofSustainable Development.
As for the heroine of this article, she is Professor Rasha Ali, “Director of Marketing and Communications atTotal Energies”, and she is also the Director of Social Responsibility and Customer Service. With this vital role in a global company, it was able to be one of the best marketing experts within the energy sector.
Professor Rasha Ali began her professional career with outstanding academic efforts, and these efforts were represented by her obtaining a Bachelor’s degree in Literature.English, then a postgraduate diploma in simultaneous translation from the American University in Cairo.
Across various sectors and with many contributions, Ms. Rasha Ali’s successes have been varied, as she supervises the allocation of the annual marketing budget at Total Energies, is responsible for managing the annual fuel volume, and dealing with customer complaints and inquiries, as she is credited with maintaining service quality standards within the company.
Prof. Rasha Ali’s responsibilities at Total Energies have a strong presence in more than one position. What qualified her to achieve this presence was her previous work at the international company Shell, where she played a fundamental role in ensuring customer satisfaction and building strong relationships. This practical experience led it to establish advanced concepts in the field of work of Total Energies, where it was able to provide a smooth experience for customers.
And from whatPresented by Ms. Rasha Ali to her company – Total Energies – her work on increasing sales and supporting innovative, sustainable strategies. This was through her previous position, as Director of Mobility Solutions at the company. This career progression was the result of effort and perseverance in continuous learning, and active participation in various training courses and educational programs.
Moreover, Ms. Rasha Ali showed remarkable steadfastness and determination, as she achieved a wonderful balance between her professional responsibilities and her family duties. Which makes honoring her on International Women’s Day a worthy step, as she is a leading, inspiring and influential woman in Egyptian society.
