Basant Fouad gives glimpses of her inspiring success journey
Basant Fouad Glimpses from her inspiring success journey
We will be upon us in a few days “International Women’s Day”, this occasion, which falls on the eighth of March every year, is celebrated by the United Nations and UNICEF, in addition to a large number of institutions and countries around the world, in order to highlight the effective role of women in sustainable development, and to support the empowerment of women and the promotion of their rights and protection in a way that ensures the fulfillment of the aspirations and hopes of both parts of the world. Society.
In this year’s celebration,Protectors of the Earth participates by highlighting a group of the most prominent Egyptian female role models, who were able to go beyond the limits of societal expectations, to achieve many achievements on the scientific and practical levels. Over the past few days, we accompanied you on a short trip - ahead of International Women’s Day - to get to know these honorable role models, in an effort to The magazine aims to inspire all women, support their empowerment, and highlight their role in achieving sustainable development, and today we reach the final stop on this journey to shed light on the achievements of the heroine of this article, which is: “Basant Fouad”.
Basant Fouad currently holds the position of Head of External RelationsBJuhayna Food Industries Company. Her journey with the food industry giant began when she joined the company’s work team in 2015. Her current responsibility is in assuming activities for five departments: the Commercial Sponsorship and Interactive Activities Department, the Media Department, the Communications Center, the Public Relations and Social Responsibility Department of the company, and finally the department concerned with organizing tours of the company’s factories.
During her extended professional journey, Basant Fouad was able to gain extensive practical experience in the field of media, marketing and communications, as she worked for 17 years in the field of marketing during which she held many positions at the regional and local levels at Motorola, in addition to assuming the position of Head of the Marketing Sector at Nokia International Company, where she was responsible for developing marketing strategies for the North and East African markets, in addition to planning and implementing comprehensive marketing campaigns that focus on strengthening communication channels and relationships with customers.
Fuad then moved to work at MediaCom for Media Services, where she held the position of General Manager for two years during which she was able to expand the horizons of her knowledge and experience in media activities at the regional level, before joining in 2010 to work for JWT International, where she was responsible for supervising the media work of the Egyptian Tourism Promotion Authority in 32 Arab and foreign countries, in addition to playing the role of global coordinator during the conference to support and develop the Egyptian economy, which It was held in Sharm El Sheikh in 2015.
On the academic side, Bassant holds a Bachelor’s degree in Business Administration, Marketing, International Relations, and Psychology, and also obtained a Master’s degree summa cum laude in Business Administration with a specialization in Marketing and Operations Management from the American University in Cairo.
